Sports sponsorship

FILE - In this Aug. 16, 2019, file photo, Jordan Spieth watches his tee shot on the 18th hole during the second round of the BMW Championship golf tournament at Medinah Country Club in Medinah, Ill. Spieth returns from the longest break of a calendar year hopeful that a fresh start will end his longest drought. Spieth hasn’t won since the 2017 British Open at Royal Birkdale, a span of 54 tournaments worldwide. “I certainly want to get back in the winner’s circle,” Spieth said. (AP Photo/Nam Y. Huh, File)
October 16, 2019 - 12:02 am
JEJU ISLAND, South Korea (AP) — Gary Woodland finished runner-up to Brooks Koepka in last year's CJ Cup at Nine Bridges. He returns this year for the first of three PGA Tour events in Asia with a major victory on his resume and two new infant seats in the back of the family car. Woodland won the U...
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Chinese basketball fans gather outside of a hotel for a press conference that was later postponed ahead of an NBA preseason basketball game on Thursday between the Los Angeles Lakers and Brooklyn Nets in Shanghai, China, Wednesday, Oct. 9, 2019. The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. (AP Photo)
October 09, 2019 - 4:26 pm
When major corporations have done something to anger Chinese authorities in recent years, the playbook has called for one thing: an apology. Marriott issued one. So did Delta. Mercedes-Benz, too. The NBA, embroiled in a rift caused by a tweet expressing support for pro-democracy demonstrators in...
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Jimmie Johnson greets fans during driver introductions for the NASCAR Monster Energy Cup series auto race at Richmond Raceway in Richmond, Va., Saturday, Sept. 21, 2019. (AP Photo/Steve Helber)
October 04, 2019 - 2:59 pm
DOVER, Del. (AP) — Jimmie Johnson has a winless streak that's hit 88 races. He missed the playoffs for the first time in his career and lost any shot at winning a record eighth NASCAR championship. The driver who once seemingly won at Dover International Speedway each time he grabbed the wheel is...
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FILE - In this March 20, 2010, file photo, a ball flicks through the net in front of the NCAA logo on the marquis during an NCAA college basketball practice in Pittsburgh. Defying the NCAA, California's governor signed a first-in-the-nation law Monday, Sept. 30, that will let college athletes hire agents and make money from endorsements — a move that could upend amateur sports in the U.S. and trigger a legal challenge. (AP Photo/Keith Srakocic, File)
September 30, 2019 - 9:16 pm
SACRAMENTO, Calif. (AP) — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros. The first-in-the-nation law, signed by Democratic...
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Washington Capitals' T.J. Oshie (77) celebrates his goal with teammate Chandler Stephenson (18) and Jakub Vrana (13) of Czech Republic during the first period of an NHL preseason hockey game against the Carolina Hurricanes, in Raleigh, N.C., Sunday, Sept. 29, 2019. (AP Photo/Karl B DeBlaker)
September 30, 2019 - 4:52 pm
The NHL could be on the way to its version of "Are You Ready For Some Football?" The league is announcing a two-year partnership with Green Day that includes an opening song for NBC Sports' "Wednesday Night Hockey." The song, "Ready, Fire, Aim" isn't custom-made for the NHL and will be on Green Day...
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FILE - In this April 25, 2016, file photo, official logos of the 2020 Tokyo Olympics, left, and the 2020 Tokyo Paralympic Games are displayed by the Tokyo Organizing Committee, in Tokyo. Tokyo Olympic organizers said Monday, Sept. 30, 2019 they are investigating the fraudulent purchase of 6,900 tickets worth 180 million yen ($1.67 million) that were obtained in an online lottery for Japan residents. Organizers said they were in the process of voiding the tickets but did not suggest who was involved. (AP Photo/Shizuo Kambayashi, File)
September 30, 2019 - 4:03 am
TOKYO (AP) — Tokyo Olympic organizers are investigating the fraudulent purchase of 6,900 tickets worth 180 million yen ($1.67 million) that were obtained in an online lottery for Japan residents. "We are consulting with the police on this matter, and if there are other cases where unauthorized...
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FILE - In this July 27, 2019, file photo, Allyson Felix holds her daughter Camryn after running the women's 400-meter dash final at the U.S. Championships athletics meet in Des Moines, Iowa. A rebellion led by some of the sport's top runners, Allyson Felix, Kara Goucher and Alysia Montano, is helping change that, and two months after the U.S. women's soccer players stated their case for equal pay, women in athletics are finding footing on an equally important crusade. "I feel like (my voice has been heard), and I feel like that only because of women coming together," Felix said in an interview with The Associated Press. (AP Photo/Charlie Neibergall, File)
September 26, 2019 - 2:33 am
DOHA, Qatar (AP) — For decades, the message to women in track and field was crystal clear: get pregnant, lose sponsorship money. A rebellion led by some of the sport's top runners, Allyson Felix, Kara Goucher and Alysia Montano, is helping to change that. Two months after the U.S. women's soccer...
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FILE - In this file photo dated Wednesday, April, 6, 2011, Sebastian Coe of the 2012 Olympic Games speaks to delegates at the Sportaccord meeting in London. Coe marked his re-election as IAAF president by announcing, Wednesday Sept. 25, 2019, Chinese conglomerate Wanda as the Diamond League title sponsor in what he called the biggest commercial deal for track and field. (AP Photo/Alastair Grant, FILE)
September 25, 2019 - 11:56 am
DOHA, Qatar (AP) — With a lucrative sponsorship deal to open his second term, Sebastian Coe has one hope for the next four years leading track and field. "Not to be dominated by Russia," the IAAF president said after being re-elected unopposed on Wednesday. "It has been a tough four years. There is...
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September 22, 2019 - 12:07 pm
TORONTO (AP) — The reality of what the new women's pro hockey union was launching didn't resonate with Brianne Jenner until she came out of the locker room and saw the crowd — many of them young girls — in the stands of the 700-seat arena. The leap of faith taken by the Canadian national team...
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Rory McIlroy of Northern Ireland lines up a putt during the second round of the European Masters golf tournament in Crans-Montana, Switzerland, Friday, Aug. 30, 2019. (Alexandra Wey/Keystone via AP)
September 10, 2019 - 5:19 pm
Seventeen days after Rory McIlroy cashed in by winning the FedEx Cup, a new season begins at The Greenbrier. That's nothing new. A year ago, there were only 10 open days between the final putt in the Tour Championship (Tiger Woods) and the first shot of the next season (Nick Taylor). It was an even...
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