Sports sponsorship

FILE - In this Monday Nov. 4, 2019 file photo, French Prime Minister Edouard Philippe, second left, and Mayor of Paris Anne Hidalgo look at an architectural model as they attend a ceremony to mark the start of the construction of Paris 2024 Olympic Village in Saint-Ouen, near Paris. A partnership deal signed by the IOC with Airbnb has sparked the ire of French hoteliers, who have suspended their collaboration with Paris 2024 Olympics organizers over fears the agreement sealed with the platform will create unfair competition. (Gonzalo Fuentes, Pool via AP, File)
November 21, 2019 - 7:10 am
The newest Olympic sponsor has sparked the ire of French hoteliers, who have suspended their collaboration with 2024 Paris Games organizers over fears the IOC’s agreement with home-sharing company Airbnb will create unfair competition. The nine-year, five-games sponsorship deal announced this week...
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FILE - In this Oct. 2, 2019, file photo, International Olympic Committee president Thomas Bach speaks at the opening of the executive board meeting of the IOC at the Olympic House in Lausanne, Switzerland. The incoming leader of the World Anti-Doping Agency asked for more money. The International Olympic Committee said `yes.’ IOC president Thomas Bach pledged $10 million to fight doping in sports, half of which would go toward storing samples from pre-Olympics testing for 10 years and the other half toward investigations and research. (Laurent Gillieron/Keystone via AP, File)
November 18, 2019 - 6:59 pm
LONDON (AP) — The IOC signed up Airbnb as an Olympic sponsor sparking concerns from 2024 host city Paris that the home-sharing company is contributing to the rising cost of rents in the French capital. Paris Mayor Anne Hidalgo, who has been at odds with Airbnb in recent years, set out her issues...
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Kyle Busch drives on the front stretch during a NASCAR Cup Series auto race on Sunday, Nov. 17, 2019, at Homestead-Miami Speedway in Homestead, Fla. Busch is one of four drivers running for the championship. (AP Photo/Terry Renna)
November 17, 2019 - 6:22 pm
HOMESTEAD, Fla. (AP) — The Latest on NASCAR’s Cup Series championship (all times local): 6:20 p.m. Kyle Busch has won his second NASCAR Cup Series championship, giving team owner Joe Gibbs his fifth title. Busch emerged from the Joe Gibbs Racing juggernaut and clinched his second title in five...
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November 12, 2019 - 4:26 am
NYON, Switzerland (AP) — UEFA has announced a new food sector sponsor for the European Championship, replacing McDonald's which owned the slot since 1992. UEFA says food delivery platform Takeaway.com has signed for the Euro 2020 tournament. The value was not disclosed. Until cutting short its...
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In this Sept. 5, 2019 photo, a gambler makes a sports bet at Bally's casino in Atlantic City N.J. on the first night of the new National Football League season. On Monday Nov. 4, 2019, panelists at a sports betting forum in New York City estimated that sports betting will become a $7 billion to $8 billion market in the U.S. by 2025. (AP Photo/Wayne Parry)
November 04, 2019 - 3:27 pm
NEW YORK (AP) — Investors and sports betting companies are running up the score when it comes to sports betting, predicting the fast-growing industry will be a $7 billion to $8 billion business in the U.S. within five years. But not all the many companies flocking to get in on the ground floor will...
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FILE - This is an April 25, 2018, file photo, showing NCAA headquarters in Indianapolis. The NCAA Board of Governors took the first step Tuesday, Oct. 29, 2019, toward allowing athletes to cash in on their fame, voting unanimously to clear the way for the amateur athletes to "benefit from the use of their name, image and likeness." The United States' largest governing body for college athletics realized that it "must embrace change to provide the best possible experience for college athletes," the board said in a news release issued after the vote at Emory University in Atlanta. (AP Photo/Darron Cummings, File)
October 30, 2019 - 6:34 pm
How much are a college athlete's name, image and likeness worth? And who would want to pay for them? The questions are front and center now that the NCAA, pressured by individual states that have started acting on their own, has taken a major step toward allowing athletes to make money off their...
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FILE - In this Aug. 27, 2019, file photo, former New England Patriots tight end Rob Gronkowski, left, speaks as Perry Antelman, CEO of Abacus Health Products, listens during a news conference announcing in New York. The home of the New England Patriots has a new sponsorship deal with Abacus Health Products that will put the cannabidiol company's hemp leaf logo on a water tower looming over the stadium and on a sign overlooking an entrance. (AP Photo/Corey Sipkin, File)
October 25, 2019 - 2:16 pm
FOXBOROUGH, Mass. (AP) — Cannabis is knocking at the NFL's door, but it can't get in. Not yet, at least. The home of the New England Patriots has a new sponsorship deal that will put a cannabidiol company's hemp leaf logo on a water tower looming over the stadium and on a sign overlooking an...
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FILE - In this Aug. 16, 2019, file photo, Jordan Spieth watches his tee shot on the 18th hole during the second round of the BMW Championship golf tournament at Medinah Country Club in Medinah, Ill. Spieth returns from the longest break of a calendar year hopeful that a fresh start will end his longest drought. Spieth hasn’t won since the 2017 British Open at Royal Birkdale, a span of 54 tournaments worldwide. “I certainly want to get back in the winner’s circle,” Spieth said. (AP Photo/Nam Y. Huh, File)
October 16, 2019 - 12:02 am
JEJU ISLAND, South Korea (AP) — Gary Woodland finished runner-up to Brooks Koepka in last year's CJ Cup at Nine Bridges. He returns this year for the first of three PGA Tour events in Asia with a major victory on his resume and two new infant seats in the back of the family car. Woodland won the U...
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Chinese basketball fans gather outside of a hotel for a press conference that was later postponed ahead of an NBA preseason basketball game on Thursday between the Los Angeles Lakers and Brooklyn Nets in Shanghai, China, Wednesday, Oct. 9, 2019. The NBA has postponed Wednesday's scheduled media sessions in Shanghai for the Brooklyn Nets and Los Angeles Lakers, and it remains unclear if the teams will play in China this week as scheduled. (AP Photo)
October 09, 2019 - 4:26 pm
When major corporations have done something to anger Chinese authorities in recent years, the playbook has called for one thing: an apology. Marriott issued one. So did Delta. Mercedes-Benz, too. The NBA, embroiled in a rift caused by a tweet expressing support for pro-democracy demonstrators in...
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Jimmie Johnson greets fans during driver introductions for the NASCAR Monster Energy Cup series auto race at Richmond Raceway in Richmond, Va., Saturday, Sept. 21, 2019. (AP Photo/Steve Helber)
October 04, 2019 - 2:59 pm
DOVER, Del. (AP) — Jimmie Johnson has a winless streak that's hit 88 races. He missed the playoffs for the first time in his career and lost any shot at winning a record eighth NASCAR championship. The driver who once seemingly won at Dover International Speedway each time he grabbed the wheel is...
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