Sports sponsorship

FILE - In this Wednesday, March 18, 2015 file photo, The NCAA logo is on the court as work continues at The Consol Energy Center in Pittsburgh. Imagine an NCAA Tournament with no fans in the arenas. What normally would be thought an impossibility isn't so far-fetched as the United States and the rest of the world attempt to contain the spread of the new coronavirus. (AP Photo/Keith Srakocic, File)
March 04, 2020 - 1:34 am
Imagine an NCAA Tournament with no fans in the arenas. What normally would be thought an impossibility isn't so far-fetched as the United States and the rest of the world attempt to contain the spread of the new coronavirus. An advocacy group for college athletes has urged the NCAA to consider...
Read More
FILE - In this April 15, 2019, file photo, Jared Ward, center, of Mapleton, Utah, leads the pack in front as they run the course during the 123rd Boston Marathon in Natick, Mass. Footwear will be a the forefront at the U.S. Olympic marathon trials this weekend in Atlanta. No matter what time the marathoners turn in or how well they run, the they know their shoes will be the real headliner.(AP Photo/Steven Senne, File)
February 28, 2020 - 7:47 pm
In his biggest race, distance runner Jacob Riley might slip on a pair of shoes he's never even broken in. The reason is simple: They're supposed to be fast. Or so the research suggests on Nike's new Alphafly Next% sneaker. Riley, who has no shoe sponsor, wants to be able to go stride for stride...
Read More
CORRECTS TO HAROLD VARNER III, INSTEAD OF HARRIS ENGLISH - Harold Varner III lines up a putt on the eighth hole during the first round of the Honda Classic golf tournament Thursday, Feb. 27, 2020, in Palm Beach Gardens, Fla. (AP Photo/Lynne Sladky)
February 27, 2020 - 6:46 pm
PALM BEACH GARDENS, Fla. (AP) — Sponsor exemptions are basically free-play gifts handed out by the people in charge of golf tournaments, a handful of invitations available most weeks to those who wouldn’t have otherwise qualified for an event. Tom Lewis and Harris English were among the recipients...
Read More
FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 1:35 pm
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
Read More
Manchester City's head coach Pep Guardiola ahead of the English Premier League soccer match between Manchester City and West Ham at Etihad stadium in Manchester, England, Wednesday, Feb. 19, 2020. (AP Photo/Rui Vieira)
February 26, 2020 - 6:12 am
GENEVA (AP) — Manchester City has filed an expected appeal at the Court of Arbitration for Sport against a two-year ban from European soccer competition. The club met its late-Monday deadline to challenge UEFA, CAS said Wednesday. “It is not possible to indicate at this time when a final award in...
Read More
FILE - In this July 23, 2016, file photo, a representation of the Olympic rings are displayed in the Olympic Village in Rio de Janeiro, Brazil. An eye-opening survey finds that the majority of elite and Olympic athletes struggle to make ends meet. 58 percent of the 491 respondents from across the globe said they did not consider themselves financially stable. (AP Photo/Leo Correa, File)
February 24, 2020 - 5:01 am
The comments could easily have come from any middle-class town where workers have trouble making ends meet: “No pension plan, no chance of structural income over a longer period of time.” ... “I will not have savings until the mortgage of my house is paid off.” ... “My parents still have to help me...
Read More
February 21, 2020 - 4:09 am
RAS AL KHAIMAH, United Arab Emirates (AP) — Ababel Yeshaneh set a world record in the women's half marathon on Friday in the latest breakthrough by athletes wearing high-tech Nike shoes. The Ethiopian runner won the Ras Al Khaimah Half Marathon in 1 hour, 4 minutes, 31 seconds, knocking 20 seconds...
Read More
Rory McIlroy, of Northern Ireland, hits out of a bunker onto the 17th green during the final round of the Genesis Invitational golf tournament at Riviera Country Club, Sunday, Feb. 16, 2020, in the Pacific Palisades area of Los Angeles. (AP Photo/Ryan Kang)
February 19, 2020 - 5:51 pm
MEXICO CITY (AP) — Rory McIlroy became the first top player to publicly reject the idea of a proposed new tour, saying he values his choice of where to play over whatever money the Premier Golf League is promising. “I would like to be on the right side of history on this one,” McIlroy said...
Read More
Manchester City's Sergio Aguero reacts after Crystal Palace's Cenk Tosun scoring his side's opening goal during the English Premier League soccer match between Manchester City and Crystal Palace at Etihad stadium in Manchester, England, Saturday, Jan. 18, 2020. (AP Photo/Rui Vieira)
February 15, 2020 - 6:56 pm
LONDON (AP) — Manchester City is now a tainted champion. A club transformed by lavish investment in part to promote the emirate of Abu Dhabi on the world stage is damaged by deceptions in the pursuit of glory on the soccer field. Cut through all the raging against the footballing prosecutors by...
Read More
Manchester City's head coach Pep Guardiola gestures during the English League Cup semifinal second leg soccer match between Manchester City and Manchester United at Etihad stadium in Manchester, England, Wednesday, Jan. 29, 2020. (AP Photo/Dave Thompson)
February 14, 2020 - 8:44 pm
LONDON (AP) — English Premier League champion Manchester City was banned from the Champions League for two seasons by UEFA on Friday for “serious breaches” of spending rules and failing to cooperate with investigators in a seismic ruling against one of world football's wealthiest clubs. The Abu...
Read More

Pages