Sports sponsorship

October 17, 2017 - 9:52 am
PGA TOUR CJ CUP AT NINE BRIDGES Site: Jeju Island, South Korea. Course: The Club at Nine Bridges. Yardage: 7,196. Par: 72. Purse: $9.25 million (Winner's share: $1,665,000). Television: Wednesday-Saturday, 10 p.m. to 2 a.m. (Golf Channel). Defending champion: New tournament. Last week: Pat Perez...
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October 15, 2017 - 4:27 pm
TALLADEGA, Ala. (AP) — Having the best team in NASCAR has paid off, finally, for Furniture Row Racing. The team on Sunday announced a full sponsorship package for Martin Truex Jr. in 2018 with Bass Pro Shops, 5-hour Energy and Auto Owners Insurance. Since its inception, the team has primarily been...
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In this Sept. 1, 2017, photo, Lee Hee-beom, center, president of the Pyeongchang Organizing Committee for the 2018 Olympic and Paralympic Winter Games, and attendance are silhouetted as they participate in a launching ceremony of the commemorative coins and bank notes for the 2018 Winter Olympic Games in Seoul, South Korea. The Winter Olympics coming to South Korea in February offer an example of the Olympian efforts often required to meet corporate sponsorship goals. Tokyo tells a different story: The coffers are already overflowing for the 2020 Summer Games. It’s a tale of two cities and two Olympics - winter and summer. (AP Photo/Ahn Young-joon)
October 12, 2017 - 2:20 am
SEOUL, South Korea (AP) — The Winter Olympics coming to South Korea in February offer an example of the Olympian efforts often required to meet corporate sponsorship goals. Tokyo tells a different story: The coffers are already overflowing for the 2020 Summer Games. It's a tale of two cities and...
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Adam Silver, right, the commissioner of the National Basketball Association (NBA) and Hiroshi Mikitani, left, chairman and CEO of Rakuten, Inc. pose for photographers during the joint press conference in Tokyo Tuesday, Oct. 10, 2017. Japanese online retailer Rakuten will be NBA's exclusive distribution partner in Japan for live NBA games and a global marketing partner of the NBA. (AP Photo/Eugene Hoshiko)
October 10, 2017 - 3:34 am
TOKYO (AP) — The National Basketball Association and Rakuten Inc. have announced a marketing partnership that makes the Japanese online giant the exclusive online distributor in Japan of all live NBA games. The partnership, Rakuten's first with a North American professional league, comes as the...
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FILE - In this Saturday, Dec. 3, 2016 file photo, Demetrious Johnson reacts after defeating Tim Elliott during a mixed martial arts flyweight bout in Las Vegas. Demetrious Johnson chasing an unprecedented 11th title defense and a headline fight that could decide Conor McGregor’s next opponent top a UFC 216 card set for Saturday, Oct. 7, 2017 in Las Vegas, an event playing out in a city still reeling from a mass shooting in which 58 people were killed and nearly 500 were injured. (AP Photo/John Locher, File)
October 09, 2017 - 9:05 am
Ultimate Fighting Championship has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world's largest MMA company. Anheuser-Busch Cos. Inc. had held that title since 2008 and its Bud Light logo had frequently stamped the center...
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FILE - In this Sunday, Jan. 24, 2016, file photo, National Women's Hockey League All-Star players take time for a "selfie" before an all-star game at Harborcenter in Buffalo, N.Y. The New Jersey Devils have become the first NHL franchise to partner with a National Women's Hockey League team. Harris Blitzer Sports & Entertainment, the Devils parent company, announced the partnership with the Metropolitan Riveters on Thursday, Oct. 5, 2017. The goal is to support the growth of the NWHL, a four-team league that started in 2015. (AP Photo/Gary Wiepert, File)
October 05, 2017 - 3:55 pm
NEWARK, N.J. (AP) — The New Jersey Devils are the first NHL franchise to partner with a National Women's Hockey League team. Harris Blitzer Sports & Entertainment, the Devils parent company, announced the partnership with the Metropolitan Riveters on Thursday. The goal is to support the growth...
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October 04, 2017 - 6:43 pm
SAN ANTONIO (AP) — Valero Energy has signed a 10-year extension as title sponsor of the PGA Tour's Texas Open. The deal announced Wednesday runs through 2028. In 2019, the first year of the extension, the event will be played the week before the Masters. The 2018 tournament is set for April 19-22...
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FILE- In this Sunday, Sept. 10, 2017 file photo, Detroit Lions running back Ameer Abdullah wears adidas cleats before an NFL football game against the Arizona Cardinals in Detroit. Multi-million dollar sponsor partnerships between sports equipment companies and U.S. university athletic programs _ like the one between Adidas and the University of Louisville _ are a key weapon in the battle for sales and profits in the world’s largest economy. (AP Photo/Paul Sancya, File)
October 04, 2017 - 4:34 pm
FRANKFURT, Germany (AP) — Multi-million dollar sponsorship deals of the kind between Adidas and the University of Louisville — in focus after a scandal over alleged bribes paid to high school athletes — are not just an effort to burnish the image of sports gear makers. They can be a cost-efficient...
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October 04, 2017 - 3:35 am
FINANCIAL MARKETS Hong Kong shares rise, Japan falls in quiet Asian trading HONG KONG (AP) — Asian shares were mixed in holiday-thinned trading today as investors brushed off Wall Street's latest advance into record territory. Japan's benchmark Nikkei 225 index gave up early gains, slipping 0.1...
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October 03, 2017 - 8:18 pm
ST. LOUIS (AP) — One of the NFL's largest advertisers is taking feedback from consumers about recent national anthem protests, but stands by its sponsorship of the league. More than 200 players kneeled or sat during the anthem after President Donald Trump's criticism last month regarding such...
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