Sports sponsorship

A group of students from Uruguay pose for a souvenir picture on the Olympic Rings set outside the Olympic Stadium in Tokyo, Saturday, March 21, 2020. The Olympic flame from Greece arrived in Japan Friday, even as the opening of the the Tokyo Games in four months is in doubt with more voices suggesting the games should to be postponed or canceled because of the worldwide virus pandemic. (AP Photo/Gregorio Borgia)
March 22, 2020 - 10:56 pm
LAUSANNE, Switzerland (AP) — The IOC will take up to four weeks to consider postponing the Tokyo Olympics amid mounting criticism of its handling of the coronavirus crisis that now includes Canada saying it won't send a team to the games this year and the leader of track and field, the biggest...
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FILE - In this March 14, 2020, file photo, Japanese Prime Minister Shinzo Abe bows to toward a Japanese flag before delivering his speech at the Prime Minister's office in Tokyo. Prime Minister Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina. Tokyo was picked over Istanbul by billing itself as a “safe pair of hands." (AP Photo/Eugene Hoshiko, File)
March 17, 2020 - 7:23 am
TOKYO (AP) — Japanese Prime Minister Shinzo Abe might be the biggest loser if the Tokyo Olympics don't go off as planned in just over four months. Abe has attached himself to the success of the Olympics since pushing hard for Tokyo's selection at an IOC meeting in 2013 in Buenos Aires, Argentina...
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Tokyo Gov. Yuriko Koike, left, and Japan's Prime Minister Shinzo Abe greet with fist-bump prior to their meeting at the prime minister's office in Tokyo, Thursday, March 12, 2020. Tokyo Governor Koike acknowledges that the World Health Organization's declaration that the coronavirus is a pandemic could impact the Tokyo Olympics. But she says “I believe cancellation is impossible.” (Toshiyuki Matsumoto/Kyodo News via AP)
March 12, 2020 - 8:51 am
TOKYO (AP) — Tokyo Governor Yuriko Koike spoke Thursday after the World Health Organization labeled the spreading virus a “pandemic," a decision almost certain to affect the Tokyo Olympics. “I can't say there won't be an impact,” she said. “But I believe cancellation is impossible.” The reality for...
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FILE - In this Aug. 3, 2017, file photo, United States' Allyson Felix speaks during a press conference of the U.S. team prior to the World Athletics Championships in London. Early in her career, Allyson Felix would shy away from speaking on controversial subjects. The nine-time Olympic medalist stayed in her lane. Not anymore. Not since the birth of her daughter, Camryn. Felix wants her legacy to be improving maternity rights for athletes over her times and gold medals. "I feel like I'm right where I'm supposed to be," Felix said. "I feel stronger than ever, just with everything I've been through.”(AP Photo/Matthias Schrader, File)
March 12, 2020 - 3:14 am
Allyson Felix sometimes "races" a "sprinter" at practice who's difficult to catch and always seems to have another burst. Of course, Felix's 15-month-old daughter, Camryn, does tend to veer outside of her lane. These days, so does mom. For years, Felix kept her opinions closely guarded. No more...
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March 10, 2020 - 8:00 am
Gamers have long hoped that 2K Sports would return to producing NFL video games. Those wishes will come true next year. The NFL and 2K announced Tuesday a multiyear partnership for games. It's the first time since 2004 that 2K has produced an NFL game. “The league has been expanding its presence...
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FILE - In this March 3, 2020, file photo, the New National Stadium, a venue for the opening and closing ceremonies at the Tokyo 2020 Olympics, is seen from Shibuya Sky observation deck in Tokyo. The tentacles of cancelling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. (AP Photo/Jae C. Hong, File)
March 10, 2020 - 6:57 am
TOKYO (AP) — The tentacles of canceling the Tokyo Olympics — or postponing or staging it in empty venues — would reach into every corner of the globe, much like the spreading virus that now imperils the opening ceremony on July 24. The International Olympic Committee and local organizers say the...
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FILE - In this Wednesday, March 18, 2015 file photo, The NCAA logo is on the court as work continues at The Consol Energy Center in Pittsburgh. Imagine an NCAA Tournament with no fans in the arenas. What normally would be thought an impossibility isn't so far-fetched as the United States and the rest of the world attempt to contain the spread of the new coronavirus. (AP Photo/Keith Srakocic, File)
March 04, 2020 - 1:34 am
Imagine an NCAA Tournament with no fans in the arenas. What normally would be thought an impossibility isn't so far-fetched as the United States and the rest of the world attempt to contain the spread of the new coronavirus. An advocacy group for college athletes has urged the NCAA to consider...
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FILE - In this April 15, 2019, file photo, Jared Ward, center, of Mapleton, Utah, leads the pack in front as they run the course during the 123rd Boston Marathon in Natick, Mass. Footwear will be a the forefront at the U.S. Olympic marathon trials this weekend in Atlanta. No matter what time the marathoners turn in or how well they run, the they know their shoes will be the real headliner.(AP Photo/Steven Senne, File)
February 28, 2020 - 7:47 pm
In his biggest race, distance runner Jacob Riley might slip on a pair of shoes he's never even broken in. The reason is simple: They're supposed to be fast. Or so the research suggests on Nike's new Alphafly Next% sneaker. Riley, who has no shoe sponsor, wants to be able to go stride for stride...
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CORRECTS TO HAROLD VARNER III, INSTEAD OF HARRIS ENGLISH - Harold Varner III lines up a putt on the eighth hole during the first round of the Honda Classic golf tournament Thursday, Feb. 27, 2020, in Palm Beach Gardens, Fla. (AP Photo/Lynne Sladky)
February 27, 2020 - 6:46 pm
PALM BEACH GARDENS, Fla. (AP) — Sponsor exemptions are basically free-play gifts handed out by the people in charge of golf tournaments, a handful of invitations available most weeks to those who wouldn’t have otherwise qualified for an event. Tom Lewis and Harris English were among the recipients...
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FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements. (AP Photo/Lee Jin-man, File)
February 27, 2020 - 1:35 pm
The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National Women’s...
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