Sports sponsorship

Martin Truex talks with a crew member during practice for a NASCAR Cup Series auto race, Friday, Aug. 17, 2018, in Bristol, Tenn. (AP Photo/Wade Payne)
August 17, 2018 - 11:34 pm
BRISTOL, Tenn. (AP) — NASCAR champion Martin Truex Jr. needs sponsorship to stay with his championship-winning race team. Truex is locked in a fierce battle with former champions Kyle Busch and Kevin Harvick in his push to defend last year's Cup Series title. His Furniture Row Racing team is in the...
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Simone Biles practices on the floor during a training session at the U.S. Gymnastics Championships, Wednesday, Aug. 15, 2018, in Boston. (AP Photo/Elise Amendola)
August 15, 2018 - 10:34 pm
BOSTON (AP) — Simone Biles is not here to save gymnastics. Or at least USA Gymnastics. The reigning Olympic champion understands how bumpy of a ride it has been for her sport's national governing body since she stepped off the podium in Rio de Janeiro two years ago, a fourth Olympic gold medal...
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Justin Thomas points the Gary Player Cup trophy after winning the final round of the Bridgestone Invitational golf tournament at Firestone Country Club, Sunday, Aug. 5, 2018, in Akron, Ohio. (AP Photo/David Dermer)
August 05, 2018 - 8:06 pm
AKRON, Ohio (AP) — Nervous at the start, Justin Thomas was in full control at the Bridgestone Invitational to the end. He had a four-shot lead and faced a 15-foot birdie putt on the final hole that would only determine his margin of victory. And then he nearly lost it. He marked his ball, turned...
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FILE - In this Aug. 4, 2013, file photo, Tiger Woods holds the trophy after winning the Bridgestone Invitational golf tournament at Firestone Country Club in Akron, Ohio. The biggest win for Tiger Woods this year was simply getting a chance to play. He narrowly qualified for the Bridgestone Invitational, which is being held for the last time on the Firestone course where Woods has won eight times. (AP Photo/Phil Long, File)
August 01, 2018 - 4:37 pm
AKRON, Ohio (AP) — This is one farewell party Tiger Woods didn't want to miss. Firestone will host the world's best players for the last time at the Bridgestone Invitational, and it wouldn't be the same without Woods. He has won it eight times, a PGA Tour record for most victories on the same golf...
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Kyle Busch celebrates after winning a NASCAR Cup Series auto race, Sunday, July 29, 2018, in Long Pond, Pa. (AP Photo/Derik Hamilton)
July 30, 2018 - 8:09 pm
CHARLOTTE, N.C. (AP) — The sky is not falling on NASCAR, its top executives insist, and a cheerier disposition could go a long way in lifting the black clouds surrounding the series. That is a paraphrase of the message NASCAR chief operating officer Steve Phelps delivered at Pocono Raceway during a...
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Daniel Suarez (19) leads the field into Turn 1 to start a NASCAR Cup Series auto race, Sunday, July 29, 2018, in Long Pond, Pa. (AP Photo/Derik Hamilton)
July 29, 2018 - 6:47 pm
LONG POND, Pa. (AP) — NASCAR COO Steve Phelps said the impending departures of Lowe's and 5-hour Energy have shaped a skewed perception that the sport is suffering from sponsorship woes. Phelps offered bullish assurances on the health of sponsors in NASCAR that fund everything from naming rights,...
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The crew for NASCAR Cup Series driver Martin Truex Jr. work on the race car before auto racing practice, Friday, July 20, 2018, at New Hampshire Motor Speedway in Loudon, N.H. (AP Photo/Mary Schwalm)
July 20, 2018 - 4:43 pm
LOUDON, N.H. (AP) — Martin Truex Jr. has a sudden thirst for sponsorship cash. Truex and his Furniture Row Racing team had about three weeks' notice that 5-hour Energy was set to leave the defending NASCAR champion as a primary sponsor at the end of the season. After a 10-year relationship, the...
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Martin Truex Jr. celebrates his win in the NASCAR Cup Series auto race Saturday, July 14, 2018, at Kentucky Speedway in Sparta, Ky. (Kareem Elgazzar/The Cincinnati Enquirer via AP)
July 18, 2018 - 5:22 pm
DENVER (AP) — Furniture Row Racing and defending NASCAR Cup Series champion Martin Truex Jr. are looking for a new sponsor. The team said Wednesday that 5-hour ENERGY will end its activity in NASCAR after this season, leaving the No. 78 Toyota seeking a primary backer for 2019. This season, 5-hour...
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In this July 5, 2018 photo, a helicopter sits atop the Budweiser boat, parked on the Moskva River during the 2018 soccer World Cup in Moscow, Russia. (AP Photo/Rebecca Blackwell)
July 13, 2018 - 1:40 pm
MOSCOW (AP) — Budweiser has a boat on the Moscow River and a disco. Coke set up an interactive sculpture-video installation in Gorky Park and entertained 5,000 guests during the monthlong tournament. Visa built a campaign around former Sweden star Zlatan Ibrahimovic. Business went on at the World...
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Phil Mickelson tees off at the 2nd, during day one of the Scottish Open golf tournament at Gullane Golf Club, East Lothian, Scotland, Thursday July 12, 2018. Mickelson said Thursday, he wishes he could take back the moment when he swatted a moving golf ball at the U.S. Open. (Kenny Smith/PA via AP)
July 12, 2018 - 2:44 pm
GULLANE, Scotland (AP) — Phil Mickelson wishes he could take back the moment when he swatted a moving golf ball at the U.S. Open. "But there's not much I can do about it now other than just try to ... act a little better," Mickelson said on Thursday at the Scottish Open. In his most extensive...
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