Graham has been considered as one of the league's top candidates to win the MIP award after his scoring average rose from 4.7 to 18.2 points per game, a league-leading increase of 13.5 per game during his sophomore season.
The S'more Grham campaign gives fans a fun way to learn about Graham's breakout season.
A nutrition facts sheet is one of the additions to their campaign, showing all of Graham's stats.
The ingredients are "Carolina honey-infused GRAHAM crackers, 4 milk chocolate bars and 2 bags of large marshmallows."
Replacing former All-Star Kemba Walker as the team's starting point guard, Graham also had a league-best 4.9 increase in assists per game from last season and had a 9.2 percent jump in his field goal percentage.
Other candidates for Most Improved Player include Brandon Ingram, Bam Adebayo, Jayson Tatum and Luka Doncic.
The Hornets did not get to see their season finish after the suspension due to COVID-19 and missing out on the NBA "bubble" that will begin next week.