The
Charlotte 49ers athletics program revealed its new brand and logos on Tuesday afternoon.
It's the first brand change since 2000.
The centerpiece of the new look is a distinctive mark called the “All-In C.” An evolution from the current Charlotte athletics logo, it places the classic 49ers’ gold-mining pick inside a collegiate-inspired “C” with beveled corners, an aggressive stance and a 9-degree forward tilt that illustrates the brand’s positive energy and forward momentum.
The new look for the @Charlotte49ers -- pic.twitter.com/RB9CX4LX0f
— Jason Huber (@_JasonHuber)
June 23, 2020 “The new identity captures the energy that will drive our programs to championship-level success,” 49ers Director of Athletics Mike Hill said. “It’s an exciting time for Charlotte athletics. We enjoyed our first football bowl game last season, set a record for home wins in men’s basketball, won league titles in men’s and women’s track and field, advanced to the NCAA Men’s Soccer Tournament second round, and saw multiple teams continue their dramatic competitive ascent."
The secondary logo reads "CLT" to represent the city of Charlotte.
"I think adding ‘CLT’ to the mark is a big step," head football coach Will Healy said. "We’ve been focused on how we incorporate the city into our brand. How do we make sure we are Charlotte’s Division I university? This is a big step forward for our program.”
Bold is in our veins. #BoldRush--⚡️https://t.co/EePJac9iK9 pic.twitter.com/0iV2CqYhpS
— Charlotte 49ers (@Charlotte49ers)
June 23, 2020 The new brand identity is tentatively set to debut during fall seasons, which are dependent on how college sports return in the coronavirus pandemic. Fans can expect it to appear on football team helmets, a variety of sports jerseys and signage at athletic facilities, including the basketball court in Halton Arena, according to the school's press release.
"For our fans, this gives them a signal that good times are right around the corner again," Hill said.
